New CEO, new CFO, new VP. New priorities, new budget, no loyalty to old vendors. I flag officer appointments and departures from the public record as they surface. About 12 a day since I switched detection on this week.
Every sales veteran knows it: a new executive rethinks the stack. The tools their predecessor bought are up for review. The problems they were hired to fix need vendors, fast.
I watch the public record for officer appointments and departures and turn each one into a labeled signal: who, what role, appointed or departed, and when. Names and roles come straight from the record, never guessed.
Paired with funding signals, this is the whole timing picture: fresh money tells you a company can buy, a fresh executive tells you who's ready to.
A new CRO or CFO re-evaluates every line item. Be the first pitch on their desk, not the fortieth renewal notice.
A new executive rebuilds their team. Departures mean open seats. Either way, someone's hiring.
Leadership change is the classic re-pitch moment. The incumbent agency's contract just lost its sponsor.
First 50 customers only, then it's $349. Every signal type we ship is included at no price change.
Month to month, cancel anytime.